On the Twitter LinkedIn Index for Scientists (#TwiLiIndex)

I am one of the 100 most followed scientists in Sweden on Twitter and LinkedIn in 2022, just below public scholars Agnes Wold and Robert Egnell. I came in on a sweet 23 spot!

My entry in the index.

What is this index?

The Scientists on Social Media rating was developed by journalist and social media specialist Mike Young. It is called the #TwiLiIndex (pronounced “twiligh index”).

I was not the only one from my institution. No from KTH Royal Institute of Technology the colleagues on the index (their ratings in brackets) were Tigran Haas (20), Ricardo Vinuesa (25), Eva Hartell (56), Lucie Delemotte (68), and Cecilia Hermansson (86). I am organizing a learning lunch for us to meet in person and am looking forward to hearing about my colleagues’ best practises, strategies and ideas.

Online presence for scholars

There is an ongoing debate within the research community if social media presence is important as a way of disseminating knowledge. If so, it should be included in our job description. The other side sees social media engagement as unimportant “fluff”. Perhaps it is only for researchers who have nothing better to do. There is also the aspect what having a “personal brand” does with us as researchers. Not to speak of our place in the world as observers. Are we just helping publishers and employers make more money in a world where fixed employment has become elusive and rare? Is an argument for instance discussed here by Johanna Arnesson (Swe).

Of course, I feel it is very important to have a presence online, as it is a way to reach out with research findings, but also provide perspectives from my corner on current events or debates. However increasingly I feel conflicted that we publicly funded scholars engage on platforms owned by for-profit entities, far from the public, democratic agoras we were hoping for when I started my engagement online with first this blog, an account on Facebook and then organization for bloggers some 15 years ago.

Here I’d like to be a bit critical of my researcher colleagues. This hot debate makes some academics comfortably hide and not use the available tools to communicate with the world outside academia. Thus the fact that I am on this list with moderate effort means many of my researcher colleagues are not. Or if they are they are not maximizing their presence, for instance by sharing only in Swedish and thus followed mostly in Sweden which is a small market.

Whats next?

Next month, I am meeting with KTH colleagues to discuss best practises on social media.

After a three year period of slowing down my use of social media, I have started to again tweet (mostly live-tweet from interesting events in English) and blog. I am also increasing postings on LinkedIn especially on career related issues.

Slowly, slowly, and this is the first time I say so publicly, I am starting a communications agency with a focus on the academic sector. Reach out if you want my help!

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How Are You Managing Your Screen Time?

Because I love technology and social media, I feel like I have been quite conscious of my screen time. Since more than a year, all notifications are off my phone. I use the app “Focus” to turn off the internet on my phone (it also helps with working with the pomodoro technique). After reading Adriana Huffington’s book on sleep, I also parked my phone – turned off! –  in a different room during the night and am awoken by an old-fashioned alarm clock. All in the name of limiting my screen time and not being dragged down the rabbit-hole of smartphones.

Sadly, I also agree with Jim Kwik who suggest that smartphones make us less smart!

However, all of this seems to not be enough to manage my time in front of a screen. Indeed, Catherine Price who wrote a book about breaking up with your phone, and a New York Times article that sums it up, suggests it took her two years!  When I heard on the news Apple is including such a control mechanism for parents and individuals in their next OS, I thought to myself I NEED THIS NOW and started researching programs for both me and my 7-year-old. This is what I found.

 

FOR ME: Space. Free app, upgrade available USD 1.99 (but actually I am not sure what the upgrade does).

I liked the design and step-by-step idea that “diagnoses” your particular problem (I am a “boredom battler”) as well as the pop-ups and idea of dimming of the screen. It is also free! That is a pretty great feature when comparable apps charge a monthly cost.

 

FOR THE KID: Habyts. Free for 14 days and after that USD 3.29 or 7.99/month depending on services needed. The more expensive upgrade include chores that your kid can do for extra points or minutes.

Further, Habyts was the only app I could find that both allowed me to set daily time allowances, remote turn off her device, as well as included the option of adding tasks or chores for her to earn more time.

 

5 days in

We have tried a for a few days and I appreciate the professional help! In addition, what has helped is the idea to limit and track not just duration of each session, but also the number of times one reaches for one’s phone and unlocks it. However, despite warnings, limits and general awareness-raising, it has not been very impactful so far for me. I have not yet met my goals of 1,5 hours max on the smartphone/day (my average is more like the double!) or less than 30 unlocks during a day. Two nights since I started this phone detox, I have also unfortunately late-night-binged on my iPad (where I did not install the program).

My child shows withdrawal symptoms as well and has been angry and demanding. I had to change the lock codes on all my devices as she “jumped” to mine when her time was up! However, the remote shut-down function makes the process of limiting the time (right now the same 90 minutes a day) easier than earlier and I recognize that it helps for thinking of other things to do that I am also off my phone!

I will follow up again when some more time has passed to tell you how we are doing.

How do you limit screen time in your family?

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Introducing the team behind #Justice4Her – and next steps for the campaign!

These are historical times. The week after the hashtag #metoo took over the world, Ghana saw the perhaps most successful social media campaign ever, #Justice4her, in response to a very brutal sexual assault case. I was impressed to see thousands of Ghanaians engaging and speaking out against sexual violence and society’s leniency. BBC reported on it as well. I reached out to Elizabeth Olympio and the Coalition Against Sexual Abuse (CASA) team behind the campaign to learn more. 

 

  1. Why was the #Justice4her campaign started?

The campaign was started in direct response to the news that a 4-year-old girl had been sexually assaulted in Assin Adadientem. I decided to channel my outrage by contacting a few like-minded friends to brainstorm about what we could do about the case. Our immediate concern was about getting the young child help. But we know that she is a representation of a bigger problem.

#Justice4Her is really a rallying call to get “justice” for “them”. Our use of “justice” is not restricted to the legal concept of justice and all that it entails, but also includes “practical help”, “changed attitudes”, and protection for a vulnerable population.

 

2. Who is behind it?

CASA is the Coalition Against Sexual Abuse.

We describe ourselves as an online social action group of concerned citizens. There is a core group of about 20 people in CASA and we collaborate with other groups and individuals who are interested in the same issue – getting help for child victims of sexual abuse.

Elsie Dickson

Richard Anim

Eugenia Tachie-Menson

Elizabeth Olympio

Sara Asafu-Adjaye

Marcia Ashong

Nana Awere Damoah

Nana Akwasi Awuah

Mawuli Dake

Farida Bedwei

Nana Yaa Ofori-Atta

Ama Opoku-Agyemang

Amazing Grace Danso

Yemisi Parker-Osei

Kathleen Addy

Golda Addo

Naa Oyoo Kumodzi

3. The 72 hours or so of the campaign has been a huge success, the hashtag has engaged many Ghanaians and trended, media and bloggers have discussed it, police and politicians have reacted, a suspect of the rape has been arrested –  is the campaign over or what are the next steps?

The campaign is certainly not over. This is just the beginning. Our goal is to get people talking so we can drive change. The one thing that we have realized is that this issue is a hydra: a multi-headed beast. There are many facets to it and it would be unrealistic of us to think that a hashtag will solve the problem. The problem is an interface between cultural practices, social, medical and legal considerations as well as political will. The media also plays into changing the narrative. This is both an individual and a collective responsibility. We would like to see the solutions reflect all these considerations.

We acknowledge that one group cannot solve the problem. Many coalitions such as FIDA, WiLDAF Ghana, Gender Centre, WISE, The Ark Foundation, LAWA, AWLA etc.. have done significant work in the past, and we salute them. However, the fact that every day, another child is a victim of sexual abuse tells you that there is still work to be done.

Our next steps are to leverage the outrage into concrete and practical steps. First of all, we are planning a march to present our petition to the relevant players in the conversation. We will be providing additional information on this and other plans in due course.

Secondly, we are having crucial conversations behind the scenes, with the different players. Many of these conversations are away from the public eye. In fact, this is where change will be sparked. We believe that change starts with conversations – around kitchen tables, in living rooms, in trotros, market places, schools and offices. Success is not the number of laws on the books, or the number of signatures on a petition. Those are good. What would be a better indication of success would be conversations that spark a change in attitudes. A change that translates into reduced numbers of child abuse cases. Even one child victim is one too many!

Success is a change in the way child abuse victims are treated – from the moment that child tells an adult all the way to treatment – both physical and psychological, investigation and prosecution, sentencing, rehabilitation of both victim and offender; and also how the media reports the case. A change in all of these would be a mark of success.

 

It is a very daunting task, but we must end the culture of silence. It begins with conversations and ends with action and results. The question is are we ready, as individuals and as a nation, to take up this battle?

 

4. We often complain Ghanaians are not activists, what about this campaign do you think made Ghanaians act?

I don’t know if we have ever not had activists, in one way or the other. There have been many, many individuals and organizations that have been fighting this battle over the years. We are not the first or the only group in the trenches. I think what is different is that there are many more avenues available to us now.

Social media is an incredible force. I think that is what made the difference in our campaign and in many other campaigns on different issues. It’s easier to get the message out, it’s easier to express one’s outrage, plan protest marches and events, get the attention of government agencies and politicians. It amplifies both the problem and the solutions, and equally importantly, it helps more people get into the trenches.

 

5. What else would you like us to know?

This is a battle for life! Each of us has a responsibility. Here’s how you can help:

  1. Speak up! Talk about the problem and the solutions! Educate! Spread the word!
  2. Support victims!
  3. Hold your community leaders accountable!
  4. Be the change you want to see!
  5. Please look out for ways in which you can help!

 

Read also Circumspecte on 12 things you can do, this Pulse article with a word of caution about prison punishment only for offenders, blogger Oyoo Quartey’s blog post, and consider joining CASA’s Facebook group

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My Week Following The @Sweden Curatorship Experience, #SMWiAccra

So last week, I had the honor of being the curator of the twitter account @Sweden. With a click, I increased my following by 10 and was the seven-day temporary face of my native Sweden. In a tropical setting. I thought I’d sum up my experience and also share what this week, following all the excitement, was like.

Monday, I woke up sick, with a swollen (!) nose. Had I been in a fist fight? The doctor said it was rather a sinusitis infection in my nose and I was on antibiotics before I knew it. I am not sure it was the curator experience that made me sick, but it was a day lost to pain and rest.

Tuesday, my children both started their new school. I accompanied and excited three-year-old to Nursery school and my husband took our six-year-old to Primary 1.

My school girls! ????? #maryjane #sisters #schooluniforms #mahjong #vamlingbolaget #233moments

A post shared by Kajsa Hallberg Adu (@kajsaha) on

On Wednesday, I was well enough to share some of my thoughts about the @Sweden experience on the Citi Breakfast Show on Ghanaian radio station Citi FM. IN an interview with the brilliant Bernard Avle, I talked about 

  • Traffic (I was late to the studio)
  • Knowing my audience
  • Missing my TL
  • Thinking about Swedishness
  • Wanting to be a Ghanaian citizen

Find the full program here, I come on around 9.40am.

In the afternoon, I met with a researcher, Hanne Geirbo from the interesting research project Learning Flexibility. We spoke about social media activism, solar energy adoption and strategies for infrastructure challenges.

Last, I attended the Social Media Week Accra, and was a speaker under the heading “Social Media: The Ghana Case”.

I tried to give a quick overview of how blogging has developed in Ghana since BloggingGhana started in 2008, but also to critique the use of social media as heavily entertainment, one way, consumeristic instead of appreciating the true revolution of social media and harnessing the promise of social change. I suggested we support each-other ventures more, create and use more hashtags to curate content and campaigns, we produce more content.

On Thursday, I met with my Ashesi students for the first time. Ambitious, fresh-faced future leaders make me so happy. I also finalized the contract with two final year students who I will supervise on their papers. Two very interesting projects, I will tell you more about later.

Today, Friday is for research and preparing for next week. I will also fit in some meetings. This evening, I’ll be seeing my friend to celebrate her birthday.

 

I feel like this week was as intense and interesting as last week, but I was back on my own social media accounts and I had missed the people I am following and learning from. The Sweden curatorship, made me rethink what I publish and how much I share my personal life. While I have a high sense of integrity, and usually post quite minimal “this was my day”, “this is my breakfast”- content, I now think there is also value to sharing more personal details and life circumstances as that goes to the heart of the prospects of social media: bringing people closer together by showing how diverse and how similar we all are.

Do you think it’s useful or interesting to read about other people’s daily lives?

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Three Weeks without Social Media: Was I Happier in the End?

To be able to have a completely restful vacation, I took three weeks off social media this summer. What I intended was to not read or post anything on my three favorite social media platforms: Instagram, Twitter, and Facebook. As a total social media freak (I am someone who often hails social media as the revolution of our time), I was interested in this hiatus also from an experimental point of view: would it be difficult to keep off? Would I miss my social media timelines? My ubiquitous scrolling? What would be the effects?

The first few days

The first few days I kept a diary, this is what I noted:

Day 1 – I have set up my blog post on my social media break to post automatically in the morning, later in the day I went into Instagram in the evening to post the same info on my break. By mistake, I clicked the Twitter app. Closed it quickly. I have already deleted the Facebook app from my phone, now I put the remaining apps in a “social” folder on my phone and put it on the last screen, not the first.  Regretted when I thought of the art exhibit I’ll attend tomorrow and the conference next week. Else felt happy. Baked, finished a book. Had a glass of wine. Watched a tv-program.

Day 2 –  I have had a packed day and at the art exhibits and food fair I went to I wanted to post, that’s how I usually take in an event. Instead talked to a friend. It was good, but very different from how I usually experience such a happening.

Facebook sent me an email saying I had memories with my family. It felt a little bad to not see the memory, but also what a cheap trick that is to bring you in!

Day 3 – Methodically canceled all remaining social media app notifications. Went to a book club meeting and was present throughout. Watched in amazement when others drift away from the conversation with real people to check their screens all the time. In the evening, I had a question I wanted to post to my social media network. Later googled the question instead and found an answer.

Day 4 – I got messages from Odekro from parliament straight to my locked screen. Scrolled thru. That’s not strictly checking one’s timeline, right? I think this is because I “follow posts” on Twitter and I do not want to turn that off. (But really why not?)

Day 5 –  I am spending more time on WhatsApp actually having conversations with people. At an outing, I took very few pics, because now that I can’t share them…I feel calm and cut off from reality.

Day 6 – I realize I have read no news since I stopped social media. I went to my blog to see if anyone had commented on my blog post about the social media break. But people rarely comment on blogs anymore. I was inspired to read my favorite Instagrammers’ blogs.

 

What I Learned

  1. Notifications are Mean

It is no surprise that notifications of Twitter, Facebook and Instagram are engineered to draw us in, have us watch just a few more photos on our timeline and just see one more video, but how difficult it was to get signed off from everywhere surprised me.  If you want to dig deeper, I enjoyed this medium article: This is How or Fear and Outrage is Being Sold for Profit.

  1. I read most my news from links on Social Media

We sometimes talk about echo-chambers; this seems to certainly be true for me. Totally unconsciously, I have read or watched no news at all in the last weeks, but solely relied on my husband to tell me crucial headline stories. For a political scientist, this is major.

  1. I get most event information on Social Media

Few people called, I heard of few events, I saw few people these weeks. I realize I get most of my information about events and parties, art openings, and meetings thru social media. Perhaps not surprising, but also completely excluding, as one then have to be on social media to meet people offline.

  1. I take photos to share them.

When I was doing research on photo storage last year, I came across an article that said storage will be superfluous in the near future as what people want to do with pictures in to share them. This was true for me these weeks. When I saw something nice, I’d remember I would not get to share it for the next weeks, then I thought to myself, what is the point?

  1. I should have considered going off the Internet completely for a fuller rest.

I thought I still need to be on WhatsApp (but really why? I could have set an away message) and have access to the Internet (you know, to…Google stuff). But those opportunities were exploited by my synapses (a.k.a. me) and I read many, many blogs, even had one or two late night surf-binges, and that was not what I had intended for my social media break. I think that is how I filled the “scroll-void” or the habitual social media checks.

 

New Habits

I will now more consciously decide when and how much I will be using social media. To be honest, as I am easing my way back into social media, I am feeling a little bit disgusted by the whole speed of all timelines, beautiful photos, and heated opinions. It seems they all flash by only to be replaced by another. When I started work this week, I have the following habits in mind:

  • I will give myself some time during my commute to specifically follow what news is discussed and what events are on and then again during the evening commute.
  • I will give myself some time during my commute to specifically follow what news is discussed and what events are on and then again during the evening commute.
  • I will turn my phone off in the evening, after 9 pm and turn it on in the morning. I will continue to keep the gadgets outside the bedroom – they should be charged elsewhere! Listen to Arianna Huffington on this!
  • I need to do something about my news intake as well, but do not have a solution yet.
  • I will continue to have all push notifications turned off.
  • I will spend less time on Instagram and more on reading my fav blogs/listening to fav podcasts. This as I feel Instagram particularly makes me feel someway bi, and the blogs have many times the same photos, but with more context.
  • I did miss Twitter and the flashing by of all kinds of information. I will engage less in political debate…hm, no, that is not realistic, but I will compliment major conversation with some further action: petitions, small donations, offline engagement, and so on.
  • I will continuously take a yearly break from social media and the Internet.

 

Did Being Off Social Media Make Me Happier?

I did spend more time reading, sleeping, playing with my children, talking to my husband, but being off Social Media did maybe make me relax more, but not make me feel happier. I would have to say no, I actually felt sad!

Sad as I “couldn’t” share interesting things I experienced with the world, but at the same time the time off gave me some perspective on the way social media builds on human psychology and how, once the notifications come off, we can start using it for what we want again.

Have you ever taken a social media break? Do you limit your social media intake in some way? Let’s learn from each-other!

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I’m taking a social media pause

Don’t go looking for my latest snappy Tweet, funny Instagram photo, or Facebook banter in the next two weeks. I’ll be offline.

I might read a book. Bake a bread. Swim. Sleep early. Eat ugly food. Rest my right-hand thumb.

Inspired by Jemila of Circumspecte, and instructed by WikiHow, I will sign off from blog, social media apps, and all for two weeks or so. I am doing it as I want to experience my vacation with my children fully. I am doing it because I feel the chill of addiction.  I am doing it because I am tired to the core. I have read that Social Media breaks make you happier, well, we shall see about that. I have a feeling I will rather than meeting a sweet sunset happiness, have serious withdrawal syndromes, like missing taking square photos of everything I eat and phantom grab for my phone for late night scrolling…

I will report back here mid-August. What happened? Did I really stay off? Did I miss it? What did I learn? Now, are you willing to join me?

Pic: Created with Paper by FiftyThree.

 

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My talk at #iHav2017: Social Media and its Employment Opportunities

On Wed 26 July 2017, I was invited by the iHav Foundation to be a resource person at their training for youth leaders from the entire African continent.

I was invited to talk on the topic of:

SOCIAL MEDIA AND ITS EMPLOYMENT OPPORTUNITIES

and ended up interacting with a smaller group of social media enthusiasts at the conference from five different countries: Kenya, Nigeria, Sierra Leone, Nigeria, and Ghana.

We discussed how to control your social media presence and how to start a blog. This is the talk I had prepared:

————————————————————————————-

Have you ever asked your parents how they kept in touch with family and friends outside Ghana when they were your age? Let me tell you that you needed to take transport to the post office at Makola market around high street and order a call – for the next day!

10 years later, cell phone tech came to Ghana and a SIM card cost, guess how much? A monthly salary!

A monthly salary!

10 years later, Ghana had dial up Internet. Do you remember the sound of it? I think you are too young! Because today, 3/4 Ghanaians have mobile data subscription on their phone (NCA, 2017).

=revolution. Everything the World has access to online, we have access to as well. All opportunities. No excuses!

Three opportunities:

  1. Controlling your (and your country’s) social media presence

Google yourself. What happens?

For me, it’s

Wikipedia, YouTube, work website, my blog, Wikipedia, twitter, linked in – you can’t write about yourself in wiki (but everything else! join the Wikipedia community!) By the way, the coordinator for wiki libraries in the world(!) lives in Ghana and started up as a contributing writer for Wikipedia.

Most of these entries I have written/created myself! Then I have control over my online and social media presence.

Next level of controlling online presence is contributing to how your country and Africa is covered online. This is why I started BloggingGhana,   to share the stories from Ghana and encourage Ghanaians to share our world. Another example is the Ghanaian hair app, Tress.It creates a community around something very important in our context, great hair!

2. Learning something online (Or teaching others):

how dance salsa, how do braid hair, How to Cook nigerian jollof to impress a Nigerian, how to . How to set up a blog. Just google it, watch some videos and you are ready to go. Skills can lead to new opportunities to make a living.

3. Doing work online

Is the last level. Although much work these days is actually done online: PR, communications, marketing, writing, journalism, music, art, e-commerce, we also have people who work remotely.

Many of us also use social media to build ourselves up, collect the work we do in one place (like a blog) but also use social media to discuss societal issues in Tweet-ups and Facebook-live sessions, help others, perhaps more as a calling as a business opportunity (one does not exclude the other though!)

Every time you go online, vow to produce as much as you consume!

  • Set up profiles on Twitter, Facebook, Google, linked in, upload pictures, say something. Make sure pictures of you online represent the best you, if they do not, change them and the old one(s) will eventually be pushed down in search.
  • Follow me on social media channels @kajsaha (I was even wearing my @ellishaboie KAJSAHA top, see above!) as I tweet and instagram African content relevant for you. See for instance my blog post: “Why blogging is good for your career”.
  • Follow @bloggingghana, and/or social media organizations in your country (see my Twitter list!)

I said it again: Every time you go online, vow to produce as much as you consume!

We did not have so much time for Q&A, but one I remember was:

Q: How do I get more followers?

A (From both me and others in the group): Be useful, kind, promote others, share information, summarize events, ask questions, post photos.

 

Thanks again to Christabel Ofori and the team at iHAV Foundation for inviting me and creating such a useful platform for our future leaders.

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Green Ghanaian Akua Akyaa Nkrumah is Gone

Environmental Technologist Akua Akyaa Nkrumah passed away on Thursday. She was, write her colleagues in the death announcement, a “mighty tree”. I think it is not often such words are used about a thirty-something, but those were the same words that came to mind as I heard of her passing on Friday morning. I am devastated. 

In lieu of the one-week meeting for family and friends that is customary in Ghana, I want to sit an imaginary living room and share here on my blog some of my thoughts. I imagine an overcrowded room, some of us are standing. I see Akyaa’s family and colleagues in the room, friends from BloggingGhana, Chale Wote, Ahaspora, Golda, Maame Aba, Jemila, Edward, Ato, Naa Oyoo, Efo. Now that we are all here, let’s remember.

Akyaa was a blogger and member of the organization I co-founded in 2008, BloggingGhana. Do read her last blog post on the 15 things NPP can do for the environment. She was a very present member, featured in our “By the Fireside”-events last year, and a feisty and fun discussant on issues we would deliberate on when the official meeting was over. She was a passionate professional working with Jekora Ventures, doing the hard work that is cleaning up Accra, one of the places in the world most in need of sanitation. She was proud of her work and often talked about her projects. Additionally, she was an inspiration and a fellow creative in a space where creativity is rare. She was also an ray of light in the field of environmentalism, desperately needed for a Ghana that is quickly becoming a dump site. Last year, she was featured on Jill of All Trades with this beautiful interview.

In the beginning of the year, Akyaa and I had quite a lot of interactions. We met up and talked about life, she helped my student with information, I got to learn about her initiative to take Eco thinking and social media to university students in the Green Ghanaian Eco Tour. The program was masterfully crafted, intended to reach all regions of Ghana, prefunded by an international donor who Akua had approached and written a proposal to. I took notes and confided in her that under so many years of discussing such an outreach for causes I feel strongly about, I never managed to. She generously shared the details that made her project a success.

In February, Akyaa brought her initiative to Ashesi University. I played only a small role and finally could not attend the program on the Saturday she came up with her team, but was following the tweets online from engaged students.


 

In her last year of living, Akyaa spread her worldview to hundreds (thousands?) of young people, opened a waste management plant, and taught me personally about activism and outreach. Now that she is no more with us, my only consolation is in these endeavors Akua Akyaa Nkrumah will live on. Green Ghanaian…dubbed Great Ghanaian by a mutual friend. Green Great Ghanaian. Our mighty tree. Thank you. Da yiy3.

BloggingGhana will remember her in an event soon. 

Ahaspora will be dedicating their June Happy Hour to celebrate her life.

Family GoFundMe collection for her burial.

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Enter the Media Kit for Bloggers

So I have quietly been working on some interesting blog related projects, I will tell you more soon. I’ll start by outdooring my media kit.

I got the idea from Swedish blogs which often have them and when the Influencers of Sweden wrote about how to make your own, see for instance this post with three examples of media kits in English,  I came up with this doc that you can download from my Contact-page. See a first version below:

The idea is that potential collaborators and media people will be able to get a summary of what the blog is about and how influential it is (measured in followers, visits, etc).

Does my media kit summarise my blog? If you are a blogger, will you make one?

 

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The Role of Social Media in Ghana’s 2016 Elections

On Thursday, I was a guest on the radio program Interrogating Africa discussing what the role of social media is in Ghana’s upcoming elections.

Interrogating Africa is an initiative by the Institute of African Studies and broadcast on University of Ghana’s Radio Universe 105.7 FM every Thursday 2-3PM. I was interviewed by my former class mate in the PhD program, Dr. Edem Adottey.

We talked about what social media is ( a revolution), how Ghanaians debate and engage online, how many Ghanaians have access to the Internet (about one third), Post-Truth Politics and false news, what the Kalyppo Challenge really was all about (that’s another post!), and how social media will impact on elections (more research is needed!).

You can see the interview here:

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Mobex16 and some thoughts on how event organisers in Ghana can better engage with social media influencers

On Tuesday, I went to the tech fair Mobex16 in the Accra International Conference Center. I had only planned to swiftly stop by, but ended up staying all morning. Networking was great!

However, this blogpost is on some other observations I made in relation to Mobex16. I came with my phone, ready to tweet, and laughingly told a friend that I have been here for 8 min and already posted 3 tweets. I was on fire!

I tweeted about the registration and started taking photos for Instagram. I am a promoter of all things Ghana, especially tech stuff, and I was happy to share the experience with my now 9000+ followers on Twitter and 600+ followers on Instagram.

At this stage, I needed to charge my computer (as I really had plans of working out of an office) and with heavy tweeting during the opening and the president’s speech, my phone as well. Now there were no electrical sockets in the seminar room. I looked around and asked an usher. I tweeted about that.

After realising that no woman was to appear on the stage for the first two programs on the agenda or the entirety of my morning visit – the info I took from a information that was passed out to visitors, I tweeted about that.

Revisiting my Twitter timeline, I was likely inspired by Omojuwa (recently named Africa’s best Twitter profile) and his tweet on female leadership:

After I had left the seminar hall in search for power, I browsed the exhibit. Noticing that many Mobex16 stands did not really have a plan to engage with social media influencers, I talked to some exhibitors and tweeted about that.

You get my drift, I was engaging with the program, capturing both highlights and lowlights.  Tweeting and Instagramming. Now some did not like that:

…and my personal favorite:

I get it, I have been an event organiser and its not necessarily fun to hear about someone’s negative experience when you have been working 24/7 to even make the thing happen, but I do listen and think to myself “how can I improve?” I also try to be mindful of that whoever takes the time to write to complain, cares a whole lot more than the people that just “come to eat”. (Caveat: I am not sure what the relationship between the people behind the sour tweets above is to the event discussed).

A few months back, Poetra Asantewa  in an AccraWeDey-podcast said some very useful things about critique and how there is little room for it in the Ghanaian creative space. We just need to change that, so in the name of constructive critique, I’ll list some ideas for even better social media engagement for Ghanaian events below.

Tips for event organisers how to better engage with social media influencers:

  • Communicate a (usable, not too long, not too generic) hashtag and remind people in every room, space and on everything printed.
  • Create a physical space for social media influencers with sockets (most importantly, but perhaps also), coffee, desks with chairs and additional info on your program.
  • Think through what is in it for the (professional) social media influencer, can you pay for live-tweeting & blogging, or provide lunch, pay T&T, organise gifts from sponsors? Every post about your event is potentially valuable to you, how can you make the relationship with influencers sustainable?
  • Retweet/ share their praise. People on their way to the venue will want to see photos and reviews from the venue.
  • Corteusly respond to any critique as fast as possible. (Yes, that includes saying thank you to someone who is finding fault with your event!)

Something like this:

What would you add to the list?

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Mzznaki Reps Ghana Well-Well!

Ghanaian bride-to-be Mzznaki Tetteh is getting married later this month, but the attention has already started. After Mzznaki and her fiancé Kojo Amoah posted their pre-wedding photos online, the pictures have gone viral and sparked conversation.

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The response on Mzznaki’s instagram has been lauded as classy.

 

“She is one of the best people I have met and I am so happy to take her to the altar”, says Kojo in an interview.

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After the nurse and her engineer fiancé got international attention: Dailymail Uk, Yahoo.com (a nice article on fatshamin online), Today.com, Metro.uk and even Swedish Elle!Screenshot 2016-06-09 00.37.55

 

Yesterday, Mzznaki came on TV and spoke to Joy News to a quite rude Israel Lareya. She told her story and on a direct question on how much she weighs (!), she kept her cool and answered “hundred-and-sexy!” (Do yourself a favour and please turn off before creepy Lareya asks about her lingerie!!)

On her instagram profile, now followed by 36 000 people, Mzznaki describes herself as “A nurse, A sweet girl who loves fashion, A student, An achiever”. I think she can now add to her list:

“A social media sensation and A confident and widely admired ambassador of Ghana”.

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