It is Saturday 27 May 2017, and the new Eden Tree production facility at Lashibi outside of Accra, Ghana is going to be inaugurated. I am there to learn about the company and its production, and leave with much more! In particular, feeling inspired and uplifted by women entrepreneurs in our harsh business climate. See my live Tweets below!
The Story of EdenTree – A Household Brand in Ghana
Saturday 27 May, 2017, the new production facility at Lashibi outside of Accra, Ghana was inaugurated. I was there to learn about the company and its production, and left with much more! In particular, feeling inspired and uplifted by women entrepreneurs in our harsh business climate.
This is how we usually come across EdenTree products, in Ghanaian supermarkets in safe and healthy packaging.
And this is the new production facility that cleans and packages the vegetables, herbs and fruits.
The biggest surprise of the day was what a superstar the CEO of EdenTree is! I can’t believe Caroline Krobo Edusei Benson is not also a household name!
The Chairperson of EdenTree is also a woman, again a star, accomplished professional, advisor, mother of five, with the name of Mandy Hayford!
“How and what we eat is directly related to our health!” – Mandy Hayford, Chairperson #EdenTreeGh? #HealthierPeopleBetterNation
Thanks for the translation into French! You can follow @edentreeghon Twitter & Instagram and my tweets of course! #EdenTreeGh? https://twitter.com/madameghana/status/868470779125608448 …
Mr. Vanhelden from The Netherlands Embassy shared very interesting info on a project called GhanaVeg to bring more vegetables to the Ghanaian market.
Project @GhanaVeg aims to change this! #EdenTreeGh? #nlinghana https://twitter.com/philworlder/status/868478388201299972 …
Investor in #EdenTreeGh?Baafuor Otu-Boateng of Investisseurs & Partenaires shares @edentreegh‘s CEO goes to visit partner farms every week!
On Twitter, people were getting involved…where is this EdenTree place located?
Cambodia Estates – From Coca-Cola Roundabout take a left at the Ecobank. #EdenTreeGh? signs from the T-junction. Produce in Gh supermarkets! https://twitter.com/anivick101/status/868488671183458304 …
Another favorite time of the day was hearing from the vegetable producers.
A farmer working with #EdenTreeGh? shares how he first met “Madame Tree”. #HealthierPeopleBetterNation pic.twitter.com/93CQaXEqFV
I’m guessing there are several, but other problems create this situation. #EdenTreeGh? https://twitter.com/agorkoli_/status/868481867250532352 …
#EdenTreeGh ? is 20 years indeed. Their story is also fascinating! https://twitter.com/londonna99/status/868495268093800453 …
The Ghanaian government was represented at the launch.
Gov rep Mr Baeka, Ministry of Trade & Industry was one of the first people to arrive #EdenTreeGh? today. His speech covered new policies…
…like the One District, One Industry policy, Creation of Industrial parks in all 10 regions…#EdenTreeGh?
Kickstarting automobile & iron ore industries, Support SMEs… If 1/2 of what he presented happens within the next 4 years! ?? #EdenTreeGh?
Finally, the son of the founder and CEO spoke.
“It’s easy to highlight successes, the years of hardwork when no one is looking is the part we need to encourage!” – Mr Longdon #EdenTreeGh?
The launch ended on a very friendly and festive note with EdenTree’s founder and CEO thanking long-time employees.
What is your relationship to EdenTree? Did you know of its founder before reading this blog post? Have you tried their products? Which one is your favorite?