>"The Birthplace of Cool" – Bono on Ghana
After reading the article I think to myself that something about Bono’s efforts is somehow so…arrogant and at the same time wonderfully naive. It talks about important things like the G8 meeting and how Africa is the birthplace of humanity. I guess it can’t be summarized, but here is a sneak peak to show you what I mean:
On a visit there (Ghana in May 2006), I met the minister for tourism and pitched the idea of marketing the country as the “birthplace of cool.” Just think, the music of Miles, the conversation of Kofi. He demurred … too cool, I guess.
Haha, pitched (haha, that word alone!) a marketing idea to a Minister of Tourism after having spent a few days in a country, how arrogant is not that?…but on the other hand, if now Bono says Ghana is cool, then why not take his word for it?! I guess we thought about marketing our chocolate, our gold, but we never really thought of marketing our ability to be cool.
And now three year after Bono’s visit, does Ghana even have a tourism marketing strategy?