Blogs I Read: 3 Swedish Blog Entrepreneurs

Underbara Clara

Clara is THE blogger in Sweden. She is typically Swedish in that she loves nature and works with media. Some of her topics seem contradictory, but Underbara Clara ties them together in a “modern Swedish media mother”-kind of way.

Keywords: Feminist, recipes and fashion, sustainable living, children, countryside.











Elsa Billgren

If Underbara Clara represents Swedishness and everyday living in the countryside, Elsa Billgren blogging for Swedish Elle, is her opposite. Her life embodies glamour. It is high heels, restaurant brunches, downtown apartments and beautiful friends.

Keywords: Champagne, Oysters, Vintage shopping, Stockholm by night and red lipstick.












Lisa Bjärbo is an author, something-in-publishing, a vegetarian and a mother of two and her blog is about all of that. With humor!

Keywords: Children, books, freelance, whats-for-dinner, irony.











Photography plays an important role in the three blogs discussed above and serves as inspiration for us who reads their blogs religiously. These blogs are extremely popular in Sweden and these entrepreneurs makes a living off their blogs, either through adverts on the blog and/or the branding she creates for herself through her blog – with spinn-offs like books, magazine articles, radio shows, TV appearances etc.

Reading their well-written, beautiful and entrepreneurial blogs provide the best possible dream-away-kind-of-entertainment for this blogger in Ghana!

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