>Adidas Apologizes: Kente Is Our Inspiration

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Do you remember the Adidas shoe which was marketed as “Kenta” style misrepresenting the West African Kente cloth that I wrote on here?

Fellow blogger Kwabena/GhanaHype today posted the reply he got from Adidas when complaining of their ignorance. The core of the message is

We regrettably made an error in the copywriting process when describing this shoe.

Read it in full here.

In the pic: A Kente weaver shows how to make Kente.