Magnum Ghana Cocoa – Ice Cream for the Europe Market

After having had my blog hacked into last week, my blogging time was eaten up (a suitable expression for this post!) by changing passwords etc. While I am on this topic, if you haven’t changed your blog’s password – or email password for that matter –  this year, do it today!

Anyways, now I am back with a snack!

In Europe, they are at this time celebrating the yearly return of the sun and good weather. And what always comes with nice and temperate times…?

Yes: Ice Cream. This year, the celebrated Magnum kind of ice-cream-on-a-stick has created a Ghanaian version with Ghanaian chocolate! This follows the trend of chocolate as a more refined sweet. These days, people are specific when they want chocolate – they might want a certain brand (Valrhona is supposed to be one of the best), a certain cocoa percentage (70% cocoa melts in your mouth, 80% and above can taste bitter, although preferred by some) and maybe even a specific country of origin for the bean (say Ghana or Ecuador).

Magnum UK describes the Ghana ice cream in this fashion:

“For chocolate connoisseurs.Bite into its cracking milk chocolate made with specially selected cocoa beans from Ghana.”

The phrase “specially selected”, makes me smile but still it is good news and possibly even nation branding that Ghana is mentioned together with “connoisseurs”, however still the question is: When will we in Ghana also take part of that value added?

The ice cream is also available in Sweden where they add the information that the rest of the ice cream has a hazelnut flavor. So when I go there next month, I plan to have a bite!

Anyone tasted it yet?

Pic: Borrowed from Ida.