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As I was driving home, I came across an interesting program on BBC, Rebranding Nigeria (I’m trying to embed the program above so you can listen). The program was essentially a discussion about the initiative to rethink Nigeria in positive terms. In the journalist Henry Bonsu’s own words:
Can the home of 419 internet scams, corruption and voodoo ever transmit a positive image?
Is rebranding Nigeria futile and meaningless? Even possible? Or the light beginning for a country that has just (10 years this year) resurfaced from military rule? The only way forward? You can join a similar discussion on Global Voices Online here.
What to me is the most interesting thing with this debate is that the image of Africa is finally debated, critiqued and possibly recreated – by Africans – in a more representative way. Because really, it doesn’t make any sense to say 160 million people are all fraudsters.
But also, after reading about my Nigerian sister Adadze’s experiences (I’m thinking of Mama Christina and Police Brutality) in her blog Two Tears in a Bucket the other day, I’m thinking our neighbor Nigeria and its people needs a change.
Of course we are slightly, slightly behind in Ghana, but we are actually also looking into branding ourselves better. Just last month, we had Simon Anhult, (selfproclaimed?) nation branding guru, come talk and then set up our own Brand Ghana office, see this article.
To be continued…
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