The Story of Eden Tree – A Household Brand in Ghana
It is Saturday 27 May 2017, and the new Eden Tree production facility at Lashibi outside of Accra, Ghana is going to be inaugurated. I am there to learn about the company and its production, and leave with much more! In particular, feeling inspired and uplifted by women entrepreneurs in our harsh business climate. See my live Tweets below!
This is how we usually come across EdenTree products, in Ghanaian supermarkets in safe and healthy packaging.
And this is the new production facility that cleans and packages the vegetables, herbs and fruits.
Did you know ? is the leading producer and distributor of high-end fresh vegetables, fruits and herbs in Ghana? pic.twitter.com/25CJKevS5R
The biggest surprise of the day was what a superstar the CEO of EdenTree is! I can’t believe Caroline Krobo Edusei Benson is not also a household name!
Did you know ? is founded & run by Catherine Krobo Edusei Benson, former banker, agribusiness champion, here standing next to me? pic.twitter.com/HdVO8sPKoX
For those of you getting a kick out of ?powerful women’s bios, see pic for ? CEO Catherine Krobo Edusei Benson’s! pic.twitter.com/IyDdWZCAN8
The official launch is about to start at ? and I was given a delicious watermelon juice in the hot afternoon sun. You see? ?? pic.twitter.com/pOZyotSflh
The Chairperson of EdenTree is also a woman, again a star, accomplished professional, advisor, mother of five, with the name of Mandy Hayford!
“Behind every strong woman there is a tribe of supportive women…”, Doreen Andoh introduces ? Chairperson Mandy Hayford. pic.twitter.com/3il4wpMToZ
“How and what we eat is directly related to our health!” – Mandy Hayford, Chairperson ?
Mr. Vanhelden from The Netherlands Embassy shared very interesting info on a project called GhanaVeg
to bring more vegetables to the Ghanaian market.
Rep tells of his friendship with ?, but also shares the shocking fact that Ghana imports onions from The Netherlands?? pic.twitter.com/XUh9r1OMf4
Investor in ?Baafuor Otu-Boateng of Investisseurs & Partenaires shares ‘s CEO goes to visit partner farms every week!
On Twitter, people were getting involved…where is this EdenTree place located?
Another favorite time of the day was hearing from the vegetable producers.
“In Ghana, we don’t respect farmers. Without farmers, what will you eat?” – Farmer Alhaji Suleiman asks a poignant question ? pic.twitter.com/99fLUXkdWU
The Ghanaian government was represented at the launch.
Gov rep Mr Baeka, Ministry of Trade & Industry was one of the first people to arrive ? today. His speech covered new policies…
…like the One District, One Industry policy, Creation of Industrial parks in all 10 regions…?
Kickstarting automobile & iron ore industries, Support SMEs… If 1/2 of what he presented happens within the next 4 years! ?? ?
Finally, the son of the founder and CEO spoke.
“It’s easy to highlight successes, the years of hardwork when no one is looking is the part we need to encourage!” – Mr Longdon ?
The launch ended on a very friendly and festive note with EdenTree’s founder and CEO thanking long-time employees.
“I want to talk about relationships”, Catherine Krobo Edusei Benson ? only addresses us at the end, then to thank her employees!? pic.twitter.com/qfRQYksrsj
Touching to see Krobo Edusei Benson’s “biggest support”, former nanny of her children, employee of 19yrs get a special mention. ? pic.twitter.com/BaseBhAI3P
What is your relationship to EdenTree? Did you know of its founder before reading this blog post? Have you tried their products? Which one is your favorite?