Social Media and Business in Ghana
Some of our Ashesi students are doing a project for which they asked me of my opinions on Social Media (SM) and business in Ghana. I thought my answers might be of interest to others as well, so here they are!
1. In your opinion, how have social media affected businesses in Ghana?
2. Do businesses use of social media to market their products in Ghana?
3. What are the factors that regulate businesses usage of social media in Ghana?
4. In your opinion, is there a need for improvement on the current usage of social media in Ghana?
5. Apart from advertisements, in what other ways do businesses use social media in Ghana?
6. Are there disadvantages of using social media for businesses? If yes, which are these disadvantages?
7. Which social media platform, if any has been credited with greatest promotion of businesses in Ghana?
9. In your own opinion, what is the future of social media and it’s relation to businesses I Ghana?
Do you agree with me or are there other things to be said about social media and business in Ghana?