This Is Africa – A New Culture Website

My friend Emilie pointed me to the This Is Africa site. It is a spanking fresh culture site that trumpets “Africa for a new generation!” and sports subheadlines like “city life”, “music” and “art&fashion”.

It looks great, slick and graphic in a very modern way. The page has a lot of cool links, for instance to the Ghana based (?) DJ and contributor Akwaaba Music / Benjamin Lebrave. It also features African artists’ music videos in a unique and cool format called The White Room – here Ghana’s Wanlov the Kubolor is one of the artists featured.

But then there is something that makes me suspicious: The website is designed for the specific purpose of connecting Europe a.k.a. “the West” to Africa:

This Is Africa is a media organisation that brings Africa and the West closer together via African contemporary urban culture.

As such, it is funded by the EU. It is managed from Amsterdam as the Director, Editor and Web-manager all live there.

So I cannot help but to ask myself: This Is Africa?