Why Do So Many Blogs Fail? How To Sustain a Blog Successfully

You find a new blog and love the posts. But next time you check in, no new posts are there…

Why do many perfectly good blogs fail?

Today, fellow Ghanablogger Oluniyi David Ajao posts his answer to the question and adds:

I am wondering if the art of blogging is a calling for a special set of people who can afford to give it all the time it requires.

I am not sure it is a calling….Although I agree with him on the basic argument of what is needed for a successful blog: getting the principles of blogging, finding new ideas, and making the time to post regularly, I think two aspects that he do not touch upon are that successful blogs also are often “reborn” and linked to the rest of the Internet. Let me expand:
1. Virtually all successful amateur blogs (that is to say not company or pro-blogs) I follow have in one point or another revived its style, focus and sometimes even launched on a new URL. I think inherent in the format is a constant need for invention and novelty.

I am not sure my own blog is very successful (for instance reader numbers have been dwindling lately), but as an illustration I recently felt compelled to change the focus of my blog and at the same time moved from Blogger to WordPress and chose a new template. I both felt more inspired and got more readers.

2. Successful bloggers read other blogs! And comment on other people’s posts and mention not just blogs, but also other social media and links extensively to web resources in their own posts. For blogging to say fun and rewarding, I think being part of the blogging community is vital.

Afrigator and other aggregators is a good start. Every day commenting on at least one other blog is another step.

Are you a blogger? Join the discussion.

What do you do to keep your blog alive?